How to Wear Your Sturgill Simpson Merch

Merch isn't only for the show. Here's how to get the most out of your Sturgill Simpson piece, wherever you're going.

What should you wear to a show?

Go bold: pick a big front design like the Johnny Blue Skies sun and moon, the lion or the ferryman, so people can see it across the room. Plan for the night: a hoodie or a crewneck keeps you warm outside, at an amphitheatre after dark or in a long line, and comes off once the music starts. Back designs work: some designs carry art on the back as well, for the people standing behind you.

Can you wear it every day?

Yes. Simple designs fit in almost anywhere.

• Quiet pieces: the two doves or the Dark Clouds wordmark go with jeans and a jacket.
• Layering: a long sleeve under an open denim or flannel shirt suits the country side of the music.
• Smart-casual: a plain crewneck over a collared shirt works for a relaxed office.
• Conversation starters: card XIII and the laughing skull get questions from people who know the records, which is half the fun.

Is there something for kids?

Every design also comes in kids' and youth sizes, so the whole family can match on the drive to the next show.

How do you keep the design looking good?

Wash inside out in cold water with similar colours. Skip the dryer when you can, or tumble dry on low. Iron around the design, never on it.

Ready to pick yours? Find your piece.